Pricing Strategy

Targeting the Right Buyer

• Pricing strategy depends on the market conditions at the time your home is put up for sale.

• A well-priced home often sells quickly once it's put on the market.

• When your home is priced right from the outset, you maximize your opportunity to reach the most qualified buyers.

• When your price is too low, you could lose thousands of dollars on your family's largest investment.

• Overpricing a property is risky; qualified buyers who might find the home just right won't see your home because it's out of their price range.

• Agents will hesitate to show an overpriced home.

Market Activity and Time

• A home receives its best exposure during the first three to five weeks on the market.

• Multiple listing service statistics show that the longer a home is on the market, the lower the selling price.